“Why you chose this profession?”
When I was 04 years old, I used to play with my own imaginary friends. When I grew up, I never forgave my mother for not remembering any of my friends name but in the other hand she never said to me that they didn’t really existed. After I graduated at FAAP, Fundação Armando Alvares Penteado on Communication Radio & TV, I moved to New York City. While I was living there, working as Executive Producer, I took couple of classes at NYU. How to write a screenplay in 12 weeks? At this time I actually did realized that I want to write. It took me a couple of years to figure out what I want to write about? Do I want to write Tv Series? Write a Book? First thing, you must have a blog, that’s obviously what everyone told me. But then I came with my second struggle, should I write in English or in Portuguese?
After couple of years producing a lot of things in North and South America, I came back to São Paulo, Brazil and I opened my own production company. Back them, I want to create and produce content straight to brands. But the market wasn’t ready for it and I’ve started working with advertising agencies because there were most of my contacts was. I’ve been producing all these last 10 years, for advertising on the local and international market, line producing for international companies in USA, Latin America and Europe. When we started to produce digital content, a door open for me, because I got closer with the creative team and started to get involved early in process where I could handle better the whole projects. That makes me fall in love with storytelling and real stories. Last year I quit my last adventure with my partner to work on something more creative different than producing. After a year, working with series, documentaries, and fiction, I know that I want to tell stories, create, develop, sell projects or license films inside of the entertainment business for big channels and brands. Strong communication, has charisma, very professional, a team work, with major expertise in create and engage storytelling with brands. Some of the brands that are part of my experience:
* Entertainment/ Tech/Telecom
Spotify, Samsung, Facebook, Pinterest, Google, Turner, Globo, Vivo, Tim, Claro, among others.
* Fashion/Luxury/Beauty
Lancôme, Boticario, Eudora, The Body Shop, Elle, Rolex, among others.
* Food & Beverage
Unilever Foods, Coca-Cola, P&G, Pepsico, J&J, among others.
*Non-profit/ Foundation
Manhattan Film Festival, New York Film Festival, OCA, Pets do Bem, The WorldWide Female Professionals in New York City.
Clients
Spotify, Samsung, Facebook, Pinterest, Google, Turner, Lancôme, Boticário, The Body Shop, Rolex, Unilever Foods, Coca-Cola, P&G, Pepsico, J&J, among others.
Non-profit/ Foundation
Manhattan Film Festival, New York Film Festival, OCA, Pets do Bem, The WorldWide Female Professionals in New York City.
